For Unfinished Furniture Retailers....The Unfinished Furniture Advertising Coalition

After listening to Samantha Kurtz at UFA's education day seminar, Concept Design Group and General Finishes launched a professionally executed national advertising program promoting unfinished furniture and the concepts of personal expression, creativity, real wood, customizing options and fabulous value.  Stop the "hurry up and buy it before we burn it" approach, and start promoting the tremendous value of customization.  Unfinished Furniture is an incredible bargain for the American consumer. The objective of the coalition is to improve in-store sales and change public perception of unfinished furniture, demonstrating credibility, diversity and value. The costs of the program will be shared by the coalition of store owners. We propose an initial program to be executed over a two  to three year period, with a modern consistent theme using a marketing mix of print, web and in-store media.  

With the assistance of General Finishes, we purchased, finished, stored, accessorized, and photographed a selection of unfinished furniture to create professional images for your store's promotional purposes.  

Sincerely,

General Finishes and Concept Design Group